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column - a unique and light-hearted look at ways you can stretch your imagination that little bit
further
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 Your Elevator speech
So...all of a sudden you find yourself in a situation where you’ve got to present
what you do in a matter of seconds.... literally....
You may be in an elevator, or perhaps at a function where you’ve been asked to
stand and introduce yourself and you don’t hear anyone else’s stuff because
you’re petrified that your turn’s coming up! Right?
An elevator speech is your ‘first impression’. It’s your opening line.
The curtain’s up and you’re in the spotlight. It’s a marketing moment.
So, when you’re not sure what you should say, have a think about:
- Why do you do what you do? Why are you bothering to share this speech in the first place?
- What makes you different? Go back to your childhood and have a think about anything that
differentiates you from the rest - what’s unique? For example, did your mother tell you you
had healing hands? Did you live on a tropical island? Did you speak 6 languages before the
age of 12?
- What’s your business really all about - specifically? What results do your clients get?
- How can you help others? What’s their pain? What problems do you have a solution for?
- How have you helped others in the past and what results did you achieve?
- What if someone started working with you now? What results could they expect today?
- What if you’re totally stuck for words? Write down your ideas. Brainstorm.
Ask others what they know about you and what you do and what they think of what you do
too! Practice, practice, practice.... and then practice some more.
When you close your elevator speech, avoid wrapping it up with the label “I’m a .............”
eg “I’m a lawyer, or “I’m a graphic designer”. It negates everything you’ve just said beforehand
and puts you back in the stereotypical box you wanted to avoid in the first place.
Play with it, test it out and eventually you’ll find something that works. When you’ve exhausted
that particular speech, you’ll have the confidence and creativity to come up with something new,
smooth, effective, professional whenever you need it.
Go on... see what happens
Setting up a room?
So... you’ve got to set up a training room of your own?
Here are 20 features you might want on your checklist:
- Great service from the venue
- Easy to find on a map, convenient location
- Easy parking and plenty of it
- Access to public transport
- Close to food outlets or provide a similar or comparable service
- Good deals on hiring equipment such as electronic whiteboards, projectors etc
- Sound systems
- Plenty of power points
- Tea/coffee/barrista/water facilities with top ups available
- Additional catering
- Tables (for participants if necessary, crew and presenter and literature)
- Participant breakout space
- Photocopying/printing
- Wall space for hanging flip chart pages
- Plenty of room for a AV crew
- Flexibility with room layout
- Additional stationery if required, eg paper, pens, highlighters etc
- Wireless and LAN facilities with download allowance
- Video conferencing
- Speaker phones with international access
- Plenty of sunlight with blinds to block out when needed
- Great room lighting with space to bring in additional lighting for platform
- Plenty of space to move around for games and activities
- Good acoustics and sound proofing
- Space for a platform
- Air-conditioning that’s easily adjustable
- Storeroom for your unneeded tools and equipment
- Space for participants’ belongings
- Cloakroom
- Presenter/Trainer private office space
- Venue membership base that can be notified of your current and future events
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